Title: Persuasive strategies to facilitate use of m-health apps for stress management among Namibian Students
Stress is common among university students. There are various causes of stress, and there is a high rate of stress-induced conditions such as chronic stress, headaches and depression. Namibian students have high mobile phone penetration with high mobile app usage. The aim of this research is to develop guidelines and recommendations that can be used to facilitate the use of m-Health applications for stress management by Namibia University of Science and Technology (NUST) students and serve as a guide to developers and designers of m-Health.
Key findings and ideas:
The study created awareness, mindfulness and a call for support in order to manage stressful conditions by students. Six Principles listed by Cialdini are: (i) Commitment and Consistency, the resolution of an individual to make a change, (ii) Authority – Verifiable facts motivate people to act, (iii) Reciprocity – Rewards, incentives and favours ,(iv) Liking-People are easily influenced by personalities they adore, (v) Scarcity – limited supply of a commodity, and (vi)Societal Social Attestation. The poster will show how these applied in the NUST context.